Even the ambassador Chrysler 300 adopted was their own vice president of design & specialty vehicles, Ralph Gilles. By the looks, he's the pimp, the Dr Dre, the perfect image for the pimp ride, Chrysler 300
Not only is it cost effecient (relative to hiring Snoop Dogg or Justin Timberlake), but its proven to be an effective way of marketing. That's why you've been seeing so much of Tony Fernandes & Shazali Ramli in the media
In a nutshell, this campaign is a mix of leveraging user generated content - inviting normal consumers to be the brand ambassadors. Not only you save on production cost, but normal consumers provide genuine & credible testimonials for your brand. No fees required for adopting celebrities, instead their own VP from Chrysler. They did not even need to pay hosting charges or buy a domain name as the platform fully leverages on You Tube, the leading video network globally. Best of all, not a tickle of harrasment / intrusiveness and yet caught my attention big time.
Besides the campaign, the Chrysler 300 is a real beauty. The Mustang of the 60s