Sunday, April 6, 2008

Study: Men's brains link sex and money

WASHINGTON (AP) -- A new brain-scan study may help explain what's going on in the minds of financial titans when they take risky monetary gambles -- sex.

When young men were shown erotic pictures, they were more likely to make a larger financial gamble than if they were shown a picture of something scary, such as a snake, or something neutral, such as a stapler, university researchers reported.

The arousing pictures lit up the same part of the brain that lights up when financial risks are taken

"You have a need in an evolutionary sense for both money and women. They trigger the same brain area," said Camelia Kuhnen, a Northwestern University finance professor who conducted the study with a Stanford University psychologist.

Their research appears in the current edition of the peer-reviewed journal NeuroReport.

The study involved 15 heterosexual young men at Stanford University. It focused on the sex and money hub, the V-shaped nucleus accumbens, which sits near the base of the brain and plays a central role in what you experience as pleasure.

When that hub was activated by the erotic images, the men were far more likely to bet high on a random chance game that would earn them either a dollar or a dime. Each man made more than 50 gambles under brain scans.

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For the businessmen in Malaysia who made big financial gambles that paved their way to who they are today... imagine how much erotic pictures they were fed when they were young.
Maybe their parents knew the remedy back then

So if you want your kids to make big financial gambles when they grow up, u know what to do - feed them porn young...