Lurve Affair at Seri Pentas

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I've been working with Lurve to do a lil corporate social responsibility (CSR) programe with the local bloggers.

We shortlisted more than half a dozen bloggers through a contest we co-ran with Nuffnang and we brought them on national TV.

They were given some air time to speak freely, promote their blogs and attract more readers. In return, the bloggers endorsed Lurve on national TV and populated content on our fan community on Facebook. http://www.facebook.com/LURVE

Having content on the Lurve community on Facebook, the bloggers were also able to leverage traffic brought in from radio as these content (from bloggers) had links back to their personal Facebook pages.

Last week, i made some time to attend one of the shoots at Seri Pentas. Coincidentally, it was Cindy Tey's session and she would be going on air with Belinda Chee, host of the 8TV Quickie.

Btw, 2 days after the shoot, Sri Pentas was quarantined for H1N1. So whatever these means to you.... take it seriously.

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Anyway, I was indirectly tasked to calm Cindy down before the shoot so I very quickly switched into the 'citizen journalism' mode so i could get into the conversation.

I started snapping pictures and getting into conversations with her related to her earlier tweets (about how she was undecided about her nail colours). I think that made her quite comfy... she must've gone "phewww... lucky i found one blogger friend here"

I felt a lil gay, but i got quite used to it after a while.

This is Cindy on the waiting couch, waiting to be led to the make up room.

And here she is getting made up, by.... someone quite unexpected.

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Camwhored... this was quite awkward for me.

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This was the entire crew behind the shoot. (From left) planner, writer & account exec from agencies and a lady from media prima.

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The Quickie segment was at 11:30pm so by 11pm, we got into the studio. Cindy getting used to the place... and at the back of her are all the props they use for Quickie segments. I really liked the Pink Mini...

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This is Belinda Chee, who i used to swim with in the state team. She was snacking on some Lurve before the shoot.

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Hosts getting briefed.

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Camera men getting prepared...5 minutes and counting down to going on air

ON AIR!

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Unfortunately, i had to switch off my phone (coz my camera went low on batt), so it doesnt interfere with the incoming calls from the audience.

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Nevertheless, am attending more shoots in the weeks to come and will be providing more back stage scenes... hopefully, nicer ones! haha